The BlueRev project has developed a set of practical guidelines to support small businesses in the blue bioeconomy on how to effectively communicate innovation, climate neutrality, environmental performance, and trade-offs of their products and services to consumers.

The guidelines, co-created with input from pilot regions (Italy, Estonia, Denmark/Greenland), combine best practices, tools, and case studies to help SMEs identify their target audiences, craft clear and credible messages, and select the most effective communication channels. They also inspire real-life examples of successful communication strategies, from valorising fish by-products to algae-based innovations.

The guidelines have been translated into 24 EU official languages and complemented with an infographic and a dedicated webinar series in English and national languages. Together, these resources aim to empower SMEs to improve their market visibility, engage consumers, and strengthen their role in Europe’s sustainable blue bioeconomy.

Please find more information on the project website

D4.4 A Best Practice Guideline Including the Best Practices Coming from the 3 Pilot Regions