Production and consumption drive the economy. Global challenges like climate change, land and ecosystem degradation, coupled with a growing population, force us to seek new, sustainable ways of life that respect the ecological boundaries of our planet. The EU-funded Transition2BIO project is proposing an integrated package of activities addressing a wide range of stakeholders (demand side, supply side, multipliers and supportive environment). It will valorise and exploit sectoral communication tools and activities, raise public awareness of bioeconomy and contribute to the transition towards more sustainable production through engagement and education activities. The project is also funding the activities of the European Bioeconomy Network, an alliance of more than 80 projects and initiatives promoting bioeconomy.