Did you know that the bioeconomy has a turnover of €2.3 trillion and accounts for 8.2% of the workforce in the European Union?
The bioeconomy is a central element to the growth of the economy overall, and brand owners are one of the main drivers to boost it when they decide to switch from fossil-based to bio-based approaches. But too often, brand owners are reluctant to invest in taking a bio-based approach due to perceived risks and uncertainties.
At BIOSWITCH, we want to shape solutions to mitigate brand owners’ perceived risks, but first we need to understand them!
- Which are the main barriers preventing companies from switching to bio-based?
- What are the motivating factors for brand owners to take bio-based approaches?
Help us find this out by filling in our survey on brand owners’ risks, needs and incentives when switching to bio-based.