With a turnover value of €2.3 trillion and accounting for 8.2% of the European Union’s workforce, the bioeconomy is a central element to the success of the economy overall, and brand owners delivering bio-based products and bio-based packaging are one of the main drivers to boost it. However, brand owners are often reluctant to invest in taking a bio-based approach due to perceived risks and uncertainties, and to a lack of adequate support from the innovation ecosystems. BIOSWITCH aims to encourage and support them to switch to bio-based approaches by hosting a set of communication actions and events that will allow shaping solutions to mitigate brand owners’ perceived risks. Furthermore, the project will develop a toolbox that will allow to assess the brands’ bio-based maturity level and assist their owners in the transition journey. The project will focus on four regions that will serve as model demonstrators: Andalusia (Spain), Denmark, Finland, and Flanders (Belgium).
Contacts: Anna Tenhunen (Project Coordinator CLIC Innovation Ltd): firstname.lastname@example.org
Jeisel Goyanes (Sustainable Innovations (SIE) and BIOSWITCH Dissemination and Communication Manager): email@example.com
Project contact: firstname.lastname@example.org