On the 11th of November took place the EuBioNet yearly partners’ workshop – Bioeconomy Communication and Stakeholders’ engagement in times of COVID-19.The workshop, organised in collaboration with BIOVOICES, aimed to stimulate the discussion in light of the Global Bioeconomy Summit (16-20 Nov 2020). Inspirational ideas and good practices were provided for the future EuBioNet partners’ activities and have been explored collaboration opportunities among projects and initiatives for the 2021 action plan (responding to the updated 2018 bioeconomy strategy).

The presentations stimulated several insights that drived the discussion. What can we learn from these experiences? In your role of EuBioNet partners we ask for your contribution!

Please find HERE the link to access the interactive discussion and give your contribution before November 20, in parallel with the end of the Global Bioeconomy Summit.

If you missed the event you can…

Access all the presentations HERE

Watch the full video of the event HERE

Save the date for the yearly Workshop organised by the European Bioeconomy Network

11 November 2020 h 10.00-12.00 CET online

Context   The world pandemic crisis changed the way we live, communicate and behave. How this change over affected the work of the CSA projects (Coordination and Support Action) and other players involved the circular bioeconomy communication?

The European Bioeconomy Network, the alliance of nearly 70 EU funded projects dealing with Bioeconomy promotion, communication and support, promotes a Mobilisation and Mutual learning workshop to discuss and share ideas and solutions to maximise the impact of project’s activities in the current times.

The workshop aims to stimulate the discussion in light of the Global Bioeconomy Summit (16-20 Nov 2020). It will also provide inspirational ideas and good practices for the future EuBioNet partners’ activities.

Objectives /Expected outcomes            

• Facilitate the awareness and exchange of inspirational good practices
• Stimulate a problem oriented discussion on how to overcome the limitation due to safety constrains
• Improve the quality and impact of communication and stakeholders engagement activities for the next months
• Identify collaboration opportunities among projects and initiatives for the next events/activities

Discussion topics

• How the global health emergency landscape changed the way Circular Bioeconomy is communicated?
• How CSA projects have changed the way they deploy their communication and stakeholders engagement activities?
• What activities and tools have demonstrated to be effective for communication and stakeholders engagement?
• What messages are more effective to raise the interest of the target audiences? What channels?
• Lessons learnt and success stories from the last 8 months
• What worked?
• What should be re-think?
• How to maximize the impact of future activities?

Format

Mobilisation and Mutual Learning workshop:

• brief presentations of 7/8 case studies from different projects (Some EuBioNet members will share their success stories in communication and stakeholders engagement in times of Covid-19).
• interactive panel discussion supported by online collaborative tools
• wrap-up and recommendations

Case studies  already confirmed    

• LIFT – Attracting 1200 stakeholders worldwide through 4 thematic workshops (March 2020)
• BIOVOICES – Social media strategy responsive to trends in public perceptions and during COVID emergency
• Biobridges – #BioHeroes leveraging social media influencers to spread the bioeconomy to large public
• BLOOM – how to overcome the “zoom fatigue”? What online outreach activities might mean from a social learning point of view?
• BioEASTup –  (title to be defined)
• ENABLING – (title to be defined)

How the new project are planning to deal with the COVID-19 situation in their communication and stakeholders engagement activities?

• Allthings.bioPRO
• BIOSWITCH
• Transition2BIO

More information here EuBioNet concept workshop_2020

Do you have a success story you would like to share?

Contact us at info@eubionet.eu before the 23^rd October.

The European Bioeconomy Network and projects BIOVOICES, BioCannDo, Biobridges and LIFT is organising the European MML (Mobilisation and Mutual Learning) workshop “The role of communication and education to promote changes in purchasing habits and increasing the acceptance of bio-based products” that will be held in Helsinki on the 8th of July as satellite event of the Bioeconomy Conference 2019 https://www.bioeconomy.fi/eubioscene19/#home.

The announcement of this satellite event is on line: https://www.bioeconomy.fi/workshop-the-role-of-communication-and-education-to-promote-changes-in-purchasing-habits-and-increasing-the-acceptance-of-bio-based-products/

We would like to invite the EuBioNet members to share their lesson learnt in communication, awareness raising and education as short pitch and/or to participate to the Mobilisation and Mutual Learning session.

We also kind ask you to share this invitation to relevant projects and networks.

The registration to the workshop is free of charge, but the registration is requested.

This is the page where you will find more infos and the registration form.

www.biovoices.eu/helsinki

Please note that the registration to the main conference, hosting our satellite event, will be possible only before the 17 of April.